Marriott makes thermal bathing part of the stay: hotel packages now come with Therme spa access
Marriott International and Therme Group have struck a global alliance: Marriott stays will be packaged with entry to Therme's vast thermal bathing complexes, and the two will research wellness design together through Marriott's Design Lab to shape future hotel spas, gyms and guestrooms. Therme's first UK site opens in Manchester, with the aim of putting a facility within a 90-minute drive of 90% of the UK population. When the world's largest hotel company builds heat and water into the core product, wellness stops being an add-on: a tailwind for every host who sells rest as the reason to travel.
